The C2C e-commerce sector has experienced unprecedented growth in recent years, particularly accelerated by the global pandemic. This surge in peer-to-peer transactions has brought both opportunities and challenges, highlighting the critical need for secure transaction platforms like Truster.

The C2C E-commerce Boom

C2C platforms, such as Facebook Marketplace and Craigslist, have become increasingly popular for buying and selling goods directly between consumers. These platforms offer convenience, a wide range of products, and often better prices compared to traditional retail.

The Dark Side of C2C Growth

However, the rapid expansion of C2C e-commerce has also exposed its vulnerabilities. In 2020, a staggering 38% of reported scams globally were related to C2C transactions, with only a slight decrease to 35.3% in 2021[1][2]. These statistics underscore the significant risks associated with C2C marketplaces.

Common C2C Transaction Risks

1. Fraudulent Listings: Sellers may misrepresent items or list non-existent products.
2. Payment Scams: Buyers might use fake payment methods or reverse legitimate payments after receiving goods.
3. Identity Theft: Personal information shared during transactions can be misused.
4. Non-delivery: Sellers might fail to ship items after receiving payment.

The Need for Secure Transactions

The prevalence of these risks emphasizes the urgent need for secure transaction platforms in
C2C e-commerce. Buyers and sellers require a system that can: 

1. Verify identities
2. Secure payments
3. Ensure product delivery
4. Provide dispute resolution 

Truster’s Solution

Truster addresses these needs through its innovative platform:

1. Identity Verification: All users undergo automated identity checks.
2. Escrow Style System: Payments are held securely until the transaction is complete.
3. QR Code Verification: Ensures the right product reaches the right buyer.
4. Mediation: Truster acts as an intermediary, reducing direct risks between parties. The

Future of Secure C2C Transactions

As C2C e-commerce continues to grow, platforms like Truster will play a crucial role in fostering trust and security. By providing a robust framework for secure transactions, Truster is not just protecting individual users – it’s contributing to the overall health and sustainability of the C2C marketplace ecosystem.